Jay Bee Communications

Find your voice.

Jay Bee Communications delivers engaging messaging to your audience.

Count on Jay Bee to put your brand into words, whether your business needs powerful web copy, a captivating social media presence or anything in between.

If you need it written, we write it. We'll do it on a project basis or full-time contract, depending on your needs. If you're not sure where to promote your business out in the vast digital world, we're happy to lead you.

Please check out our About page to learn more about our favorite industries and the types of content we can create for you.

Branding Work

For clients needing corporate branding or a renovated brand, JayBee delivers a final product resulting from both conceptual strategies and detailed executions. See our latest projects and learn the methodology involved. 


Fuller cosmetics

Mexico-based Fuller Cosmetics wanted a fresh, comprehensive renovation of its 50-year-old brand. In conjunction with a team of creative professionals*, JayBee created two conceptual routes that were tested to determine the preferred route: Celebrate Mexico. Based on this route, the team developed and executed a large-scale brand renovation for  the Fuller Cosmetics brand, its best-selling collections and products and all consumer-facing collateral.

Conceptual Testing

Two routes were developed and tested in local markets before renovation was initiated. "Celebrate Mexico" was chosen.

-Celebrate Mexico-

-Full of Life-


product guides

Flip-through product guides were created for each brand, showcasing positioning, creative work, packaging and product benefit.

-Fuller Brand-

-del Baúl de la Abuela-

-Royal Jelly-

-Natural Forte-

Conceptual work

Initial phase of brand evolution. 

-Brand Development-

-1 Brand + 1 Brochure-

-3 Brands + 3 Brochures-


Brochures (spanish only)

Twice-monthly consumer-facing catalogs. The following are those created during brand launch, a collaborative effort of the renovation team and the internal creative department.

Campaign 11: Launch

Campaign 12: Royal Jelly

Campaign 13: Natural Forte

Campaign 14: Christmas

launch Posters

Designed for sales and training:

-Fuller Brand-

-del Baúl de la Abuela-

-Royal Jelly-

-Natural Forte-


singlE or Developing

The following concepts are for one product or collection. (Note the Feliz & Bueno concepts are not yet finalized or approved.)

-Family Care Routes-

-Rouge No. 2 Concept-

-Rouge No. 2 Brochure-

 

*For more information on renovation team, contact us. (Link to project's Creative Director)


BEAUTICONTROL

Worked on internal creative team during brand renovation. Collaborated with external renovation team on product/seasonal concepts and rebranded collateral.

Conceptual work

Applied new branding guidelines to collections, products and brochure. 

-Christmas Bath & Body Collection-

-Silver & Gold Shade Statement-

-Shade Selector Tool Concept-

 

Collateral

Used new branding guidelines to execute materials.

-Beautibook-

-Brochure-

-Ad Slick-