For clients needing corporate branding or a renovated brand, JayBee delivers a final product resulting from both conceptual strategies and detailed executions. See our latest projects and learn the methodology involved.
Mexico-based Fuller Cosmetics wanted a fresh, comprehensive renovation of its 50-year-old brand. In conjunction with a team of creative professionals*, JayBee created two conceptual routes that were tested to determine the preferred route: Celebrate Mexico. Based on this route, the team developed and executed a large-scale brand renovation for the Fuller Cosmetics brand, its best-selling collections and products and all consumer-facing collateral.
Worked on internal creative team during brand renovation. Collaborated with external renovation team on product/seasonal concepts and rebranded collateral.